Why Insuring Canadian Small and Medium-Sized Businesses is a Big Deal 

Why Insuring Canadian Small and Medium-Sized Businesses is a Big Deal 

October 2024

Imagine running a small business without insurance. It’s like juggling flaming torches while riding a unicycle – thrilling but risky! Insuring small and medium-sized businesses (SMBs) in Canada is not just a safety net; it’s a value-add for both the businesses and the brokers who serve them. 

The Backbone of the Canadian Economy 

Did you know that as of December 2021, there were 1.21 million employer businesses in Canada? A whopping 97.9% of these are small businesses, and 1.9% are medium-sized (1). So, why should brokers care about insuring SMBs? Simply put, SMBs are the backbone of the Canadian economy. They employ millions, drive innovation, and contribute significantly to economic growth. 

The Risks SMBs Face 

Running a small business is like navigating a minefield. From property damage and liability to cyber threats and natural disasters, the risks are numerous. Small businesses employed 5.7 million individuals in Canada, or 46.8% of the total private labor force as of 2022 (2). Without proper insurance, a single incident could spell disaster for these businesses. 

The Value of Commercial Insurance 

What’s in it for the businesses? Insurance provides financial protection, peace of mind, and stability. It allows businesses to recover quickly from setbacks. Take, for example, a small snow removal business in Toronto that faced a major equipment theft just before the peak winter season. Thanks to comprehensive insurance, they were able to replace their stolen equipment swiftly and continue serving their clients without significant downtime, saving jobs, and maintaining their reputation. 
 
Consider another scenario: a sprinkler system installation business in Vancouver. One day, a faulty installation caused significant water damage to a client’s property. Without insurance, the business would have faced a hefty lawsuit and potential bankruptcy. However, their liability insurance covered the damages and legal fees, allowing them to resolve the issue professionally and maintain their client relationships. This not only saved the business financially but also preserved its reputation in the industry. 

The Broker’s Role 

How do brokers add value? Brokers offer expertise, personalized service, and can tailor policies to meet specific needs. They are trusted advisors in navigating the complex world of insurance. The average small business owner in Canada spends around $26,000 per year on insurance, making it a significant investment that requires careful guidance. 

SWG Specialty: A Trusted Partner 

With more than 30 years of experience, SWG Specialty provides brokers with tailor-made underwriting for all their commercial clients’ needs. From snow removal to plumbers and roofing contractors, our team takes pride in offering unparalleled protection and peace of mind. Our expert care and unwavering commitment to excellence ensure that your clients receive the best possible coverage. 

The Future of SMB Insurance 

What’s next for SMB insurance? The future holds more personalized, efficient, and accessible insurance solutions, driven by technology and changing business needs. Digital insurance platforms and flexible policies are emerging trends that will shape the industry. Have you tried our Real-Time submission portal

Insuring Canadian SMBs is crucial for their survival and growth. You, as a broker, play a vital role in this ecosystem, providing the necessary expertise and support. So, let’s embrace the future of SMB insurance and ensure that our small businesses continue to thrive. Remember, a well-insured business is a happy business! 
 
Need a quote? We’ve got you covered. Reach out to our underwriting team

Sources: 

  1. Key Small Business Statistics 2022 – ised-isde.canada.ca 
  1. Key Small Business Statistics — 2021 
  1. Local Business in Canada Statistics for 2024 – Made in CA

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